January 24, 2021

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Riot LoL Esports Partners Value Digital Media in the Absence of On-Site Activations

While many traditional sports had to have tough make-good conversations with sponsors this year due...

While many traditional sports had to have tough make-good conversations with sponsors this year due to spectatorless games, Riot Games is benefiting from how most of its partner value is already derived from digital media. Riot’s League of Legends property is starting its annual World Championships this month in China, with an event that has […]

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